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Website Design

Unique Challenges:

The client wanted:

  • An easy-to-navigate directory by states in the Southeast.
  • An easy-to-navigate directory by issues.
  • Integration with Google Calendar.
  • Email Signup linked to their existing email database.
  • Donation Widgets.
  • Live feed from the Campaign for Southern Equality blog.
  • Facebook and Twitter integration.
  • A content management system so that their team can make changes in the future.
The Answers:

  • A clickable, animated map was developed for ease of use.
  • Google Calendar Integration.
  • Content feeds are dynamically generated on multiple pages to eliminate duplicated content.
  • Content feeds are dynamically pulled from southernequality.org.
  • Facebook and Twitter integration.
  • Google Analytics setup.
  • Site is powered by WordPress content management system.

Now, that the site is live SEO maintenance continues. Google Analytics (GA) serves up all the data needed to continue making adjustments to better optimize the site and hold her placement at the top of her keyword searches. GA also reports on the site’s most popular content. This helps make decisions about sales, monthly specials, featured treatments, etc.

Visit their website.